The rise of digital publishing and a reader’s demand for the most up-to-date content has forced publishers to greatly speed up their time to market. For a publishing process that has, until now, been reliant predominantly on manpower, that speed can only be increased so much. This means lost opportunities, an inability to compete in the marketplace, and a continued struggle to meet reader needs.
In my previous blog post “Let the Machines Do the Heavy Big Data Lifting,” I outlined how machine learning can greatly aid the publishing industry in a number of aspects of the process from submission to content discovery. What I want to focus on today is how machine learning can help within the publishing house—from analyzing content that is being submitted for publication, to large-form editing for grammar, tone, and content, to formatting the content for easier final publication readiness—and allow publishers to be better able to compete in this time-sensitive news and research cycle.
This is the work that we are doing with our new product suite, PageMajik. Based on our experience in the publishing industry, our team has developed a suite of products for each member of the publishing team to help remove those work slow-downs. Our goal is to help eliminate some of the redundant and time-consuming tasks throughout the publishing process by automating significant portions with machine learning. The publishers that we are currently working with have noted that their efficiency has improved, on average, by 40%.
PageMajik does this through optimizing and organizing existing content and resources while adapting to a publisher’s existing systems and workflow. There is no additional training needed, and PageMajik allows for everyone on the team to receive updates on where the content is in the process, eliminating project management stress as well.
Whether publishing original content or updating and optimizing backlist content, PageMajik allows publishers to focus on high-level content and design that only humans can do while the system corrects any grammar, style, formatting issues in a matter of moments. By automating these portions, publishers can concentrate on the more valuable aspects of publishing rather than be bogged down in systems.